Resources, technology and infrastructure have been the other insurmountable hurdles in the past. She was awarded the Padma Shri in for her contribution. Social barriers and norms also continue to come in the way of women with entrepreneurial ambitions, especially in rural and semi-urban areas.
New products are discovering new markets without having the need for a middle-man. Known to be fiercely protective of her company and brand, Ekta is also very professional and has strong business acumen.
Design Cafe is poised to become the most recognised and trusted brand for home interiors in India and is expanding across the country. She is also the first woman entrepreneur from India to enter the Unicorn Club.
SHEROES is an online destination for women from where they can get advice on a particular profession and explore different career opportunities. One such initiative has been taken by Aditi Gupta.