Research papers on online grocery shopping in india
The promotion affect scale: defining the affective dimensions of promotion. The result showed that customers value the convenience which comes with online grocery shopping, www. Brengman and R.
Journal of Retailing and Consumer Services, 9 2pp. No significant difference was found between the three age groups as p-values are greater than 0.
Questionnaire on consumer behaviour towards online grocery shopping
India has witnessed new changes in evolving grocery shopping styles such as online grocery shopping which is constructed by retailers to attract the consumers. The sub-populations of the various demographic traits and usage behavior will be compared and analyzed to find out if there is any significant difference amongst the attitudes of sub-populations towards online grocery shopping in India. Journal of retailing, 79 2 , pp. Thus, it is a great opportunity for businessmen aspiring to open retail stores online, especially online grocery stores. Difference between age groups —Young Adults, Adults and Older Citizens One way ANOVA was applied to measure if there is any significant difference between the three age groups for perceived cost elements. The research was targeted towards the whole demographic population of India but since the sample size is small, the accuracy and authenticity can be low. H4a: Online grocery shoppers and non- online grocery shoppers will perceive enjoyable differently H4b: Customers aware of online grocery shopping and customers who are not aware of online grocery shopping will perceive enjoyable differently H4c: Males and Females will perceive enjoyable differently H4d: Single and married customers will perceive enjoyable differently H4e: Employed and unemployed customers will perceive enjoyable differently H4f: Different age groups will perceive enjoyable differently H4g: Different income groups will perceive enjoyable differently www. People may stop going to vacations, restaurants, movies, etc but they cannot stop buying the basic necessity goods such as fruits and vegetables, oils, breads, etc. Similar study conducted by Ramus and Nielsen shows that online grocery shopping relieves the customers from the burden of carrying heavy groceries home from the supermarket. Bricks or clicks? Shopping online for freedom, control, and fun. Food retailing, now and in the future.
International Journal of Information Management, 20 5pp. Difference between income groups- No Income, Mid Income, High Income One way ANOVA was applied and it was found that income groups differed significantly in three variables namely, online shopping takes less time, not having to stand in the queue at checkout and www.
Walden, and T.
Consumer perception towards online food ordering in india
Innovation of technology in the business world and its impact on consumers resulted in increase in the frequency of shopping online. Expectations versus reality: a snapshot of consumer experiences with Internet retailing. A model of perceived risk and intended risk-handling activity. DOI: Moreover results indicate that time slot option among product delivery factors and user friendly website among website designing factors are the most important variables for the respondents. It was found that age groups differed significantly in three variables namely; not having to stand in the queue at checkout, convenience of goods being delivered to the doorstep and worry if the goods wanted would be found easily. Shannon and R. Luckily, the emergence and development of e-commerce has opened new ways of doing business. Therefore, H2f was partly supported. Conclusion This research shows that consumers' attitude towards online grocery shopping in India is influenced by four factors namely Perceived Cost, Perceived Convenience, Perceived Risk and Perceived Enjoyable. People may stop going to vacations, restaurants, movies, etc but they cannot stop buying the basic necessity goods such as fruits and vegetables, oils, breads, etc.
Competition between local and electronic markets: How the benefit of buying online depends on where you live. A study conducted by Ranganathan and Ganapathy, revealed that security and privacy factors came forward to be the most important predictors for distinguishing the high and low purchase intent purchasers.
Groceries sell irrespective of the state of the economy. Consumer reactions to electronic shopping on the World Wide Web.
London: Continuum. Difference between age groups —Young Adults, Adults and Older Citizens One way ANOVA was applied to measure if there is any significant difference between the three age groups for perceived enjoyable elements. Therefore, H4a was partly supported.
A study of consumer perception towards online grocery shopping: challenges and prospects
Therefore, H2a is partly supported. Mitchell, "An exploratory study of grocery shopper stressors," Int. The availability of options, convenience of payment facilities, offers and discounts are the indicating factors for online shopping. Consumer adoption of online grocery buying: a discriminant analysis. Journal of marketing, 66 3 , pp. Fernandez, "Consumer perceptions of privacy and security risks for online shopping," The J. It was found that age groups differed significantly in three variables namely; not having to stand in the queue at checkout, convenience of goods being delivered to the doorstep and worry if the goods wanted would be found easily.
based on 19 review