Session Three Remind students what they have learned so far in this lesson: techniques advertisers use to persuade consumers to buy their products and the concept of "targeting" certain audience demographics to make the process of persuasion more efficient and focused.
Have students use the Planning Your Advertisement sheet to plan for an advertisement that will target the previously determined demographic, and demonstrate pathos, logos, ethos, and three of the "other strategies.
Explain to students that they will have the opportunity to apply this knowledge by looking at some real ads for real products. Session One Introduce the lesson by engaging students in a brief discussion about their experiences with and the effects of advertising.
Close the session by explaining to students that in future sessions, they will be examining existing advertisements with their new analytical skill and applying it to creating ads of their own. Encourage students to begin looking at advertisements they encounter in terms of these three techniques.
I would reiterate how the entire purpose of the text is to sell the property - every word and sentence should be for this express purpose. I had this open on the IWB and talked through all the vocabulary.
TV, Logo, and Black Entertainment Television all exist not only to give viewers programming they might like, but also to allow advertisers to target their audiences more specifically.