After fighting leukemia for seven months, Harland Sanders died on December 16, However KFC ought to look to contenders development and enhance itself in term of coordinating innovation in dealing with its operation. Some contracts even dated back to when Colonel Sanders had sealed them with a handshake.
With 4, stores in the United States and 1, units in 54 foreign countries, no other fast-food chain except McDonald's could compete. Star: The star product of the company is its crispy Boneless Chicken. KFC has continued to dominate the dinner and take out segment of the Industry. KFC share of Chicken Segment sales fell from 71 percentto less than 56 percent ina 10 -years drop of 15 percent.
Kotler et al It introduced a vegetarian menu that included rice meals, wraps and side dishes and, like McDonald's, served eggless mayonnaise and sauces. A lot of chains have blurred their image by adding so many new menu items.
Brown as well.
New product introductions were part of the company's plan to keep up with competitors. Extensive scale estate has impact the earth and loss of green backwoods opening for ranch exercises. It clarifies why Indians today need to eat solid and nutritious-rich sustenance to keep themselves sound and that KFC must alter their scope of item and their organization picture to speak to these new desires, individuals have.